SEO is the best way to get free and targeted traffic — which means more profits. After reading this guide, you’ll be able to rank at the top of Google or Bing search results easily in 2025, despite all the recent algorithm updates.
Whether you’re targeting Google or Bing, this comprehensive SEO guide will help you reach the top results — it’s the best place to learn SEO from scratch.
What you’ll read today about SEO might be new to you, or maybe you’ve heard of it but never tried it. Everything in this guide has been tested in different niches and languages — both Arabic and English — so you can reach #1 on Google and #2 on Bing. Each search engine has its own unique features, and the techniques that work for Google are not necessarily the same for Bing.
In this SEO guide, we’ll mainly focus on Google, as it still holds the largest share of global and especially Arabic search traffic.
Even if you’re a complete beginner with no prior knowledge of SEO, by the end of this guide — and after applying everything inside — you’ll become skilled enough to dominate search rankings.
SEO stands for Search Engine Optimization, which means optimizing your website’s pages according to search engine requirements to appear among the top results on Google, Bing, or Yahoo.
This depends on several factors that must be present in your website for it to rank well. Although Google never reveals all of its ranking factors, by following what we’ll explain today, you’ll be able to reach the top positions in search results.
SEO Secrets for 2025
Adopting a digital minimalism approach to your daily life offers numerous benefits that can improve both your personal and professional well-being. In a world where we are constantly bombarded with notifications, emails, and social media updates, this lifestyle shift can help create a sense of control and clarity. Below are some of the key advantages of embracing a minimalistic approach to technology use:
1. Artificial Intelligence and User Experience
In 2017, Google announced that artificial intelligence — known as RankBrain — became its third most important ranking factor. By early 2025, experts noticed that RankBrain now plays an even bigger role in determining how websites rank on Google.
So, what exactly is RankBrain, and how can you optimize your website for it?
RankBrain is an AI system that helps Google organize and sort its search results. It relies on several key factors, mainly Dwell Time and CTR (Click-Through Rate).
The system analyzes and measures how users interact with search results — and ranks pages based on this user interaction.
Let’s look at a practical example to make it clearer:
Suppose a user searches for “Amazon Affiliate,” ignores result #1, and clicks on result #3 — then spends more than 5 minutes on that website.
Here’s what happens: RankBrain sends signals to Google that result #3 provides better information for the query “Amazon Affiliate.” Within about a week, that page will likely move up and become the new #1 result.
That’s why if you care about SEO, you need to focus heavily on RankBrain.
But don’t worry — RankBrain isn’t complicated. It mainly depends on two things:
How long visitors stay on your page (Dwell Time)
How often people click your link in search results (CTR)
After many experiments I conducted in 2021 and early 2022, I managed to find a way to make visitors stay longer on my website!
The method is very simple:
Go to YouTube and search for the best video related to your article’s topic. For example, if your article is about “SEO and the best ways to get backlinks”, search on YouTube for the best sources to get high-quality backlinks and embed the video in your article. (Make sure the video is valuable and useful to ensure the visitor stays on your page.)
Great! Now we’ve ensured that visitors will stay longer on the page. But initially, how do you make them click on your page in Google search?
You need to know that all the visitor sees in Google search are the title and description, so try to make them stand out to ensure the visitor clicks on your page, which will increase your CTR.
←← I recommend reading this article: What is CTR and How to Increase It to Boost Your Earnings.
If you use WordPress, I recommend installing the Yoast SEO plugin, as it allows you to edit your page’s title and description.
If you don’t have experience in copywriting, I suggest using the Headline Analyzer website. This site evaluates your article’s title out of 100. The higher the score (above 60%), the better.
Based on this study and Google’s RankBrain, you will rank on Page #1 of search results.
So, dear reader, pay attention to what I’ve mentioned because this is the foundation of SEO in 2025!
2- Backlinks
In the world of SEO, the end is just the beginning. As soon as you finish writing your article, you should start building strong backlinks and also obtaining social signals, meaning shares on platforms like Facebook, Twitter, or Reddit.Since 2012, all Google and Bing ranking criteria have changed, but backlinks have remained an important factor, especially for Bing. After many experiments, I noticed that Bing doesn’t care much about the quality of backlinks compared to Google!
Bing cares more about quantity than quality, but this doesn’t mean you should spam backlinks; otherwise, your site will be penalized…
1- What is a Backlink?
First, let’s agree that a backlink (or external link) is a set of links pointing to your website from other sites, directing visitors from those sites to your blog or website!
Great… The more backlinks you have and the stronger they are, the more authority they add to your site in global search engines like Bing, Yahoo, and, most importantly, Google. Backlinks make a difference between websites and are considered one of the most important factors to climb search results and reach the top rankings.
Important point before you start: If your website is new and hasn’t even been online for two months, I don’t recommend building backlinks too quickly. Otherwise, your site may become suspicious, which is not good for you. The best approach I found for sites younger than two months is to rely on social signals first. After that, build one to two backlinks per day at most. During this period, focus on quality over quantity, because this stage will determine your website’s fate.
2- Build Backlinks via Social Media and Get “Social Signals”
The best way to start is through social media platforms like Twitter, Instagram, Tumblr, Pinterest, etc. This method ensures high-quality backlinks while also generating traffic and social signals, which have become an important factor in search engines.
Best platforms to get high-quality backlinks and traffic at the same time:
YouTube: If you can create visual content (videos), YouTube will be your best platform to send signals to search engines, drive highly targeted traffic, and most importantly, gain valuable backlinks.
Twitter: Twitter is considered the most influential social network for website rankings, especially for seasonal searches tied to specific events like live broadcasts, breaking news, TV shows, and talk shows. The more your tweets are shared, the higher the quality of backlinks you receive. You can even buy shares, but make sure the account doing the retweeting is somewhat old, so search engines don’t become suspicious.
Pinterest: Want high-quality backlinks and also rank in Google Image search? Two birds, one stone. Share your images on Pinterest. Unlike competitors like Instagram or Flickr, Pinterest is internally optimized for search engine bots, giving your content a higher chance of appearing in search results. Many other platforms are closed communities, where bots don’t crawl freely.
Medium: This platform is not only for getting backlinks; you can also leverage Medium’s authority to rank for highly competitive keywords like “iPhone X Review” even if you don’t own a website. Here’s how:
Write a high-quality article on your website (over 1,000 words).
Generate traffic and social signals from YouTube and Twitter.
Index it in search engines.
Go to Medium, copy the key points of your article, and create an anchor text linking to your website for the keyword you want to compete for.
Obtain backlinks (any type) to your Medium article, which contains a backlink to your site.
Index your Medium article so that the backlink pointing to your site is also indexed.
Wait two days, then index your own website.
For example, if I want this page to rank for the keyword “SEO”:
I will write an 800-word article on Medium and create an anchor text linking to my website for the keyword “SEO”:
SEO 2025: The Complete Guide to Ranking in Search Engines
Congratulations, your page is now on the path to ranking…
This method is tested and reliable, and the best part is that your site won’t be penalized — as long as the Medium article is not exactly the same as your original article on your website.
Tumblr: The same principle applies as with the site “Medium.”
Pocket: The same principle applies as with “Pinterest.”
Reddit: This platform is considered one of the best for getting massive traffic and high-quality backlinks. The more “Upvotes” your content gets, the higher the quality of the backlinks you will receive. So, if you work in the viral content or news niche, this platform is a goldmine for you. As I mentioned, the secret to getting “Upvotes” and visits to your site is to appeal to emotions when crafting your titles.
You can also create an account on Instagram and “Digg.” In reality, there are endless ways to get high-quality backlinks for your site, so I won’t be able to cover all the points in this article that talks about SEO in general. Perhaps we’ll explore all the methods in a dedicated comprehensive guide specifically about backlinks.
You should also know that to achieve good results in SEO, you will need special SEO tools that will help you a lot in ranking higher in search results. The problem is that these tools are expensive and can exceed $497 per month. Therefore, I recommend reading this guide where I share the best free SEO tools that every marketer should use!
If you are very interested in ways to get high-quality backlinks to rank higher in search engines, I recommend reading this guide. It covers all points except “Web 2.0,” but this article remains the best guide for 2025 in SEO and backlink acquisition: “The Biggest Arabic Guide to Backlinks in 2025.”
3- On-Page SEO (Internal SEO for the Website)
It’s true that we mentioned backlinks before internal SEO due to their importance. But without internal SEO, even if you have the best backlinks, you won’t be able to rank high in search results. Internal SEO is one of the most important factors that contribute to ranking higher, and it includes several aspects, as follows:
First: Focus on site speed
The speed of your site’s template greatly affects your search rankings. You might ask, what does template speed have to do with search results? The answer is simple: consider yourself as a visitor to a website. If it is very slow in loading pages and images, will you stay?
Certainly not. A simple example is your reading of this article—your continued reading indicates that the site is fast; otherwise, you wouldn’t have continued. Naturally, if the site is slow, it increases your bounce rate, which negatively impacts search rankings.
Second: Add an attractive blog name and description
The blog name and description are also important and fall under the topic of on-page SEO. You can set the title and description of your blog via the settings. If you are using WordPress, you can use Yoast SEO, while if you are using Blogger,
Default Title
Default subtitle text
